In view of the increasing importance of digital marketing and consumer relations for the company, Arnaud Nourry has appointed Guillaume Pech-Gourg, Group Chief CRM & Digital Marketing Officer, member of the French Executive Board.
Guillaume Pech-Gourg graduated from ESCP Europe business school. Before joining Hachette, he held various marketing, CRM and e-commerce positions at Universal Music and EMI Music, from 2000 to 2013, first in Paris, then in London. He led EMI Music’s global CRM strategy from 2010 to 2013. He joined Hachette in 2013 and has been running since then Hachette Digital, a special unit dedicated to digital marketing and CRM. He was appointed Group Chief CRM & Digital Marketing Officer in January 2017.