Our story

Digital Strategies


The digital revolution has transformed the book publishing business on a global scale. Computers and mobile devices have become individual points of sale, providing access to an infinite choice of books and content, from new releases and backlist titles to hard-to-find or even long out-of-print works. Digital is diversifying the experience of reading and learning, opening up new marketing frontiers to publishers and providing authors and illustrators with new opportunities for expression. Hachette Livre has been in the vanguard of the book industry’s response to the world of opportunity generated by these technological innovations. It has adapted to emerging consumer behaviors and new forms of reading. At the same time, as a depository of its authors’ fiduciary interests, Hachette Livre is careful to ensure that its important role is acknowledged and that it receives an adequate share of the revenue stream.

Making our books available in digital format

As early as 2006, Hachette Livre was one of the first companies to start digitizing its publishing houses’ catalogues. The Group has a state-of-the-art infrastructure, including rights management systems, digital warehousing, distribution and sales facilities, enabling it to provide its titles in digital format on all sales platforms. In response to the boom in digital book reading equipment (tablets, e-readers, smartphones, etc.), Hachette Livre optimizes the rights entrusted to it by its authors and offers an appealing range of ebooks to meet reader demand, available throughout the retail network.

The catalogues of Hachette Livre’s publishing houses are available on all ebook sales platforms, including international pure players, the big national chains and independent booksellers. Hachette Book Group in the USA has a digital catalogue of over 18,000 titles. In the United Kingdom, Hachette UK offers around 35,000 digitized titles. In France, Hachette Livre markets over 28,000 digitized titles. In Spain, Hachette España offers over 3000 digitized titles. In just a decade, Hachette has sold nearly one hundred million of copies worldwide, and everywhere, Hachette Livre is at the top of the list of best-selling ebooks. Digital books (including audiobooks) account for 8% of Hachette Livre’s overall revenue.

  • DAD system (Digital Asset Distribution)

    The Digital Asset Distribution (DAD) system is a centralized digital warehouse for storing and distributing ebooks. Developed as a comprehensive, unified system, DAD is a collaborative venture involving Hachette Book Group, Hachette Livre in France, Anaya and Hachette UK. This range of services is also offered as added value for third-party publishers distributed by Hachette Livre.

Protecting our authors’ interests

As part of this initiative, Hachette Livre has taken steps to secure the long-term future of the book trade by ensuring copyright compliance and sustainable pricing. It is also committed to preventing piracy: to protect its authors’ interests, Hachette Livre has implemented a large-scale, automated anti-piracy solution which detects infringing files and sends out take-down notices to the offending sites, hosts, etc. It includes systematic delisting orders on search engines.

Establishing a direct connection with readers

Hachette Livre is taking advantage of the increase in digital channels and social media to apply a Customer Relationship Management (CRM) strategy to bring authors, imprints and brands closer to readers. CRM is a means of establishing a direct, personal connection with readers, to develop more effective, relevant advertising campaigns and win book-buyer loyalty.

  • L’Usine à sites (Hachette Livre imprints in France)

    Readers can access all the content and information about the Group’s authors and imprints in France on the thirty or so websites managed on this platform. All the sites are created with RWD and can send personalized email notifications and recommendations.

  • Customer Relationship Management Tools (Hachette Book Group)

    Hachette Book Group launched two customer relationship management (CRM) tools in 2016: Zendesk, an email-based ticketing system that tracks customer service issues through a central interface that reduces unnecessary email traffic and provides metrics on customer service response; and 8×8, a web-based telephone system integrated with Zendesk that allows efficient call routing and offers robust call-related analytics. These tools have improved customer service responsiveness and yielded an abundance of data to help HBG better understand its customer needs.

  • SalesForce Social Studio (Hachette Book Group)


    SalesForce Social Studio is a powerful social listening, publishing and monitoring tool that enables Hachette Book Group publishers to monitor conversations about books and authors from more than 1 billion data sources in real time, enabling marketers to engage with consumers in a more targeted way.

Enhancing the reading experience

Digital technology enhances the reading experience, using visual recognition and augmented reality. Publishers are keen to build bridges between paper books, to which readers remain attached, and the new possibilities offered by digital media.

  • larousse.fr (Larousse)

    Thanks to its online encyclopedia and dictionaries, the larousse.fr website continues to attract new visitors, with more than 70 million page views and eight million unique visitors per month worldwide (Nielsen/Google Analytics November 2016). It is ranked 125th among French sites.

  • Belgravia (Orion)

    Belgravia combines cutting edge technology with the age-old art of storytelling in a unique digital narrative. A free, immersive app containing the first episode of Julian Fellowes’s newest story in text and audio formats is available for downloading to smartphones and tablets from the major digital platforms, or via www.julianfellowesbelgravia.com and a further ten episodes are released week by week. Belgravia won the award for Best Digital Novel at the 2016 Futurebook Awards.

  • Geolocation in an ebook (Hachette Tourisme)


    Hachette Tourisme has designed the first ePub files including geolocation information on a map, to accompany the Guide du Routard Australie and Un Grand Week-End à Londres (A Great Weekend in London), enabling users to easily find their position and destination.

Detecting talent in new media

On social networks, on blogs, on websites, aspiring writers can exercise their talent and test their ideas with readers. Publishers can scan this new media landscape and spot budding authors – indeed, many have done so and have already brought new talent to the market with number one bestsellers.

  • Online writing competition (Le Masque)

    To celebrate its 90th anniversary, Le Masque launched an online writing competition which received 150 entries. One of the three shortlisted authors will be awarded the Prix du Masque 2017.

  • Joe Sugg (Hodder & Stoughton)

    Known as ThatcherJoe on YouTube, British vlogger Joe Sugg has over 7 million subscribers to his channel. Sugg’s unique dystopian graphic novels, Username: Evie and Username: Regenerated, have been a huge hit with fans worldwide.

  • Dan TDM (Trapeze Books)

    On Youtube, DanTDM has over 10 million subscribers who tune in to his Minecraft and gaming videos regularly, averaging over 400 million views per month. This success translated into a graphic novel, Trayaurus and the Enchanted Crystal and became a number one bestseller for Trapeze Books in 2016.

Supporting evolving educational practices

Drawing on its long experience in educational publishing, Hachette Livre is taking advantage of the opportunities offered by digital technology to enhance its tools and resources aimed at students and teachers in primary, secondary and higher education. All the school textbook publishers in the United Kingdom, France and Spain are developing innovative solutions for both classwork and homework, in line with government policies promoting the use of digital media in education. From the digital version of a textbook to enhanced classroom content including game-changing self-assessment, solutions, educational content is becoming more diverse, personalized and dynamic. The Group’s publishing houses are perfectly prepared to support evolving educational practices in Europe.

  • Rising Stars Assessment Bank (Rising Stars)

    Rising Stars Assessment Bank is a new service for schools that gives teachers complete flexibility in designing and printing their own tests for pupils. It is the first of its kind for the new curriculum in England and is an important step in the Assessment 2020 project.

  • Annabac.com (Hatier)

    Covering all subjects in the secondary school curriculum, lesson reviews and exercises as well as exam preparation, Annabac.com provides students with resources and methods for working independently or with supervision, with a variety of resources tailored to their needs and working habits.

  • KWYK (Hachette Education)

    KWYK is an interactive exercise website for the secondary school market designed by Hachette Éducation. It invites teachers to create personalized review sets and exercises for their students and allows them to keep track of each student’s work, progress and place for improvement through individualized dashboards. KWYK is the first innovative adaptive learning solution Hachette Éducation has made available to teachers. It is already being used by several thousand students in France.

  • Éducadhoc (Hachette Education, Hatier, Didier, Foucher et Istra)

    Éducadhoc is the single platform for all the education publishers in Hachette Livre in France through which teachers and students can access all their digital educational resources in ePub3 format and benefit from numerous teaching tools. It enables to personalize contents, prepare instructional sequences, teach lessons and monitor performances. The platform covers all types of educational resources, including interactive and enhanced digital textbooks for students and teachers, interactive, self-correcting exercise databases, both off and online, and can be used autonomously or in the classroom. Educadhoc paves the way to a different approach to learning with personalized student monitoring.

  • EVALUAPP (ANAYA)

    Evaluapp is a new tool for continuous assessment and curricular skills acquisition, published by the Anaya Group. Designed to facilitate the increasingly complex work of assessment, it is compliant with the various regulatory environments of Spain’s autonomous communities.

Defining open technology standards

In support of compatibility and accessibility, Hachette Livre is committed to defining and developing open technology standards. It is active in international cross-disciplinary organizations such as the Readium Foundation, the European Digital Reading Lab (EDR Lab), the International Digital Publishing Forum (IDPF) and W3C.

Spreading a culture of innovation

Hachette Livre has set up a network common to the Group’s worldwide entities to facilitate planning, monitoring and innovation related to the new digital practices and technologies. The aim of the Hachette Innovation Program is to speed up the Group’s digital transformation by spreading a culture of innovation among the personnel of Hachette UK, Hachette Book Group, Hachette España and Hachette Livre in France.

Mobile apps

Hachette Livre has been developing a plan to diversify into the mobile app market, in order both to combine its editorial know-how with digital skills and to pursue its goal to buy into the growing consumption of games and content on tablets and smartphones. This plan began to materialize in 2016 when Hachette UK acquired Neon Play, one of the UK’s leading mobile games development studios. Neon Play has created over 30 games, including Paper Glider, Flick Football and Panic Traffic London that account for over 60 million downloads altogether. In December of the same year, Hachette Livre in France took a majority stake in Brainbow, the British mobile app company that launched the self-improvement app, Peak, in 2014. Since its creation, Peak has been downloaded over 15 million times. Apple named it a Best App in 2014 while Google Play chose it as the Best Self Improvement App in 2015 and 2016.