The digital revolution has transformed the book publishing business on a global scale. It is diversifying the experience of reading and learning, opening up new marketing frontiers to publishers and providing authors and illustrators with new opportunities for expression. Computers and mobile devices are becoming individual points of sale, providing access to an infinite choice of books and content, from new releases and backlist titles to hard-to-find or even long out-of-print works.
Hachette has been in the vanguard of the book industry’s response to the world of opportunity generated by these technological innovations. It has adapted to emerging consumer behaviors and new forms of reading. At the same time, as a depository of its authors’ fiduciary interests, Hachette Livre is careful to ensure that its important role is acknowledged and that it receives an adequate share of the revenue stream.
Protecting our authors’ interests. As part of this initiative, Hachette Livre has taken steps to secure the long-term future of the book trade by ensuring copyright compliance and sustainable pricing. It is also committed to preventing piracy: to protect its authors’ interests, Hachette Livre has implemented a large-scale, automated anti-piracy solution which detects infringing files and sends out take-down notices to the offending sites, hosts, etc. It includes systematic delisting orders on search engines.
Establishing a direct connection with readers. Hachette Livre is now taking advantage of the increase in digital channels and social media to embark on a Customer Relationship Management (CRM) initiative to bring authors, imprints and collections closer to readers. CRM is a means of establishing a direct, personal connection with readers, to develop more effective, relevant advertising campaigns and win book-buyer loyalty.